TLDR
15+ years’ experience across marketing, communications and content
Led global content and communications initiatives across multiple markets
Partnered with executive teams to shape brand, narrative and messaging
Delivered campaigns and content that drive engagement and measurable outcomes
Directed and produced content across five continents
Built and scaled a YouTube-led content platform (RunLab Media)
Hands-on expertise across video production, storytelling and post-production
CASA-certified UAV pilot
The full story…
I’m a marketing and communications professional with 15 years’ experience helping organisations turn complex ideas into clear, effective communication. My work spans global corporates, high-growth startups and media environments, where I’ve partnered with teams to shape brand, align messaging and deliver content that drives results.
My background in video and content gives me a practical understanding of how ideas are executed, from concept through to distribution. I’ve directed and produced work across multiple markets including New York, London and Sydney, working with organisations such as Deloitte, CommBank and the UFC.
More recently, I co-founded RunLab Media, a YouTube-first endurance content platform, applying storytelling and audience insight to build a highly engaged global audience.
I bring a balance of strategic thinking and hands-on execution, ensuring the work not only looks great, but delivers meaningful outcomes.
